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Gravity Sketch
Enhancing the onboarding UI of a VR app to improve accessibility and engagement.
1
Discovery
2
Define
3
Ideation
4
Reflection
Discovery
Students, especially those starting college or university, face significant financial challenges. These difficulties are compounded when they are unfamiliar with their surroundings, such as local shops and services that offer student discounts. The goal of the Savvy app is to help students discover these resources and discounts, making it easier for them to manage their finances and daily activities.
Empathy Map
Journey Map
Define
In this phase, we distilled the insights from our Discovery Phase to form a clear understanding of user needs and design opportunities. This led to the identification of specific features and improvements for the Savvy app.
Key Insights
Students struggle to manage their finances, especially those unfamiliar with the city or country they’ve moved to.
Many students are unaware of the discounts available to them at local stores, restaurants, and services.
Students prioritize convenience in both discovering discounts and managing their daily expenses.
SWOT
Strength
Strengths include a comprehensive discount directory and user-friendly interface.
Weakness
Weaknesses involve dependence on partnerships and competition.
Opportunity
Opportunities lie in a growing student population and digital payment trends.
Threat
Threats include economic downturn and data security concerns.
MOSCOW
Must-Have
Seamless integration with school ID cards.
Should-Have
Comprehensive discount directory and user-friendly interface.
Could-Have
In-app wallet for additional discounts.
Won’t-Have
Features not directly related to enhancing the student experience.
Ideation
In the ideation phase, we focused on translating insights from the discovery and define phases into practical solutions.
Through brainstorming and iterative design, we explored various user flows and interface concepts, aiming to simplify the student experience and make financial management easier.
The primary goal was to create a seamless and intuitive app that highlights relevant student discounts, while also ensuring ease of use across essential tasks like transportation, dining, and academic purchases.
User Flow
Mood Board
Bank
Library
Restaurant
Central Park
Cafe
Mall at Columbus Circle
Concert Hall
This mood board, inspired by Columbus Circle, highlights key student experiences: exploring the city, managing finances, dining, and entertainment—all essentials for student life near the university.
Logo Symbolism
Logo Symbolism
The "SAVVY" logo combines a location pin and percentage symbol, symbolizing maps and discounts, while the circular design resembles a coin to emphasize savings.
The teal color represents calm and financial stability, aligning with the app’s mission to help students manage finances.
The "U" subtly represents the focus on university students, making the logo a modern, reliable mark for student financial support.
Splash Screen
Splash Screen
The onboarding sequence begins with a logo animation, followed by three splash screens that outline Savvy’s features. Users can proceed through the screens with Next or Skip directly to the login screen for a quick start.
Cafe
Restaurant
Club
Music
Movies
Final UI Screens
Reflection
I gained valuable insights into designing solutions that address the unique challenges students face in managing their finances and discovering affordable options in a new city.
Through understanding user needs, I crafted a UI that combines functionality with ease of use, helping students quickly locate discounts and make smarter financial choices.
This project emphasized the importance of a user-centered design approach, as well as the impact of intuitive navigation and visual clarity in enhancing the overall user experience.
Background
Starting college brings excitement and a sense of independence. However, beneath the thrill lies growing responsibility as students face new challenges in managing their lives on their own.
Students quickly realize they need to balance daily tasks like commuting, groceries, meals, and buying study materials. For many, it’s overwhelming, especially when they’re unfamiliar with the city.
With limited budgets, students begin to grasp the importance of saving wherever they can. From food to entertainment, finding student discounts and managing finances becomes essential for sustaining their lifestyle.
Problem Statement
"Students face challenges in managing daily expenses and finding discounts, particularly when adjusting to a new city, making financial management more difficult and overwhelming."
Overview
Savvy is a student-centered app designed to streamline the college experience by offering easy access to exclusive discounts and simplifying day-to-day tasks for students, especially those new to campus life or studying abroad.
My Role
Visual Design | User Interface | User Experience
My Team
Rohit Tulasi (Me), Saumya Christian, Muskan Rathore
Project Type
UI Redesign | UX Design
Tools Used
Figma
Challenge
The challenge was to create a platform that helps students, both local and international, navigate their new environment while addressing their financial struggles.
The app needed to provide a seamless way for students to discover local places offering student discounts, making it easier for them to manage their expenses and explore their new surroundings.
Solution
The solution was to design an intuitive platform that allows students to easily find local businesses offering student discounts.
By integrating user-friendly features like location-based discovery and a simple interface, the app helps students manage their finances while exploring new places in their city.
Case Study
Designing Savvy : Simplifying Student Life with Seamless Discounts and Enhanced User Experience
Next Project
Gravity Sketch
R T Designs
Thank you for your interest in my work!
Navigation
Work
Home
About
Next Project
Gravity Sketch
Enhancing the onboarding UI of a VR app to improve accessibility and engagement.
1
Discovery
2
Define
3
Ideation
4
Reflection
Discovery
Students, especially those starting college or university, face significant financial challenges. These difficulties are compounded when they are unfamiliar with their surroundings, such as local shops and services that offer student discounts. The goal of the Savvy app is to help students discover these resources and discounts, making it easier for them to manage their finances and daily activities.
Empathy Map
Journey Map
Define
In this phase, we distilled the insights from our Discovery Phase to form a clear understanding of user needs and design opportunities. This led to the identification of specific features and improvements for the Savvy app.
Key Insights
Students struggle to manage their finances, especially those unfamiliar with the city or country they’ve moved to.
Many students are unaware of the discounts available to them at local stores, restaurants, and services.
Students prioritize convenience in both discovering discounts and managing their daily expenses.
SWOT
Strength
Strengths include a comprehensive discount directory and user-friendly interface.
Weakness
Weaknesses involve dependence on partnerships and competition.
Opportunity
Opportunities lie in a growing student population and digital payment trends.
Threat
Threats include economic downturn and data security concerns.
MOSCOW
Must-Have
Seamless integration with school ID cards.
Should-Have
Comprehensive discount directory and user-friendly interface.
Could-Have
In-app wallet for additional discounts.
Won’t-Have
Features not directly related to enhancing the student experience.
Ideation
In the ideation phase, we focused on translating insights from the discovery and define phases into practical solutions.
Through brainstorming and iterative design, we explored various user flows and interface concepts, aiming to simplify the student experience and make financial management easier.
The primary goal was to create a seamless and intuitive app that highlights relevant student discounts, while also ensuring ease of use across essential tasks like transportation, dining, and academic purchases.
User Flow
Mood Board
Bank
Library
Restaurant
Central Park
Cafe
Mall at Columbus Circle
Concert Hall
This mood board, inspired by Columbus Circle, highlights key student experiences: exploring the city, managing finances, dining, and entertainment—all essentials for student life near the university.
Logo Symbolism
The "SAVVY" logo combines a location pin and percentage symbol, symbolizing maps and discounts, while the circular design resembles a coin to emphasize savings.
The teal color represents calm and financial stability, aligning with the app’s mission to help students manage finances.
The "U" subtly represents the focus on university students, making the logo a modern, reliable mark for student financial support.
Splash Screen
The onboarding sequence begins with a logo animation, followed by three splash screens that outline Savvy’s features. Users can proceed through the screens with Next or Skip directly to the login screen for a quick start.
Cafe
Restaurant
Club
Music
Movies
Final UI Screens
Reflection
I gained valuable insights into designing solutions that address the unique challenges students face in managing their finances and discovering affordable options in a new city.
Through understanding user needs, I crafted a UI that combines functionality with ease of use, helping students quickly locate discounts and make smarter financial choices.
This project emphasized the importance of a user-centered design approach, as well as the impact of intuitive navigation and visual clarity in enhancing the overall user experience.
Background
Starting college brings excitement and a sense of independence. However, beneath the thrill lies growing responsibility as students face new challenges in managing their lives on their own.
Students quickly realize they need to balance daily tasks like commuting, groceries, meals, and buying study materials. For many, it’s overwhelming, especially when they’re unfamiliar with the city.
With limited budgets, students begin to grasp the importance of saving wherever they can. From food to entertainment, finding student discounts and managing finances becomes essential for sustaining their lifestyle.
Problem Statement
"Students face challenges in managing daily expenses and finding discounts, particularly when adjusting to a new city, making financial management more difficult and overwhelming."
Overview
Savvy is a student-centered app designed to streamline the college experience by offering easy access to exclusive discounts and simplifying day-to-day tasks for students, especially those new to campus life or studying abroad.
My Role
Visual Design | User Interface | User Experience
My Team
Rohit Tulasi (Me), Saumya Christian, Muskan Rathore
Project Type
UI Redesign | UX Design
Tools Used
Figma
Challenge
The challenge was to create a platform that helps students, both local and international, navigate their new environment while addressing their financial struggles.
The app needed to provide a seamless way for students to discover local places offering student discounts, making it easier for them to manage their expenses and explore their new surroundings.
Solution
The solution was to design an intuitive platform that allows students to easily find local businesses offering student discounts.
By integrating user-friendly features like location-based discovery and a simple interface, the app helps students manage their finances while exploring new places in their city.
Case Study
Designing Savvy : Simplifying Student Life with Seamless Discounts and Enhanced User Experience
Next Project
Gravity Sketch
R T Designs
Thank you for your interest in my work!
Navigation
Work
Home
About
Next Project
Gravity Sketch
Enhancing the onboarding UI of a VR app to improve accessibility and engagement.
1
Discovery
2
Define
3
Ideation
4
Reflection
Discovery
Students, especially those starting college or university, face significant financial challenges. These difficulties are compounded when they are unfamiliar with their surroundings, such as local shops and services that offer student discounts. The goal of the Savvy app is to help students discover these resources and discounts, making it easier for them to manage their finances and daily activities.
Empathy Map
Journey Map
Define
In this phase, we distilled the insights from our Discovery Phase to form a clear understanding of user needs and design opportunities. This led to the identification of specific features and improvements for the Savvy app.
Key Insights
Students struggle to manage their finances, especially those unfamiliar with the city or country they’ve moved to.
Many students are unaware of the discounts available to them at local stores, restaurants, and services.
Students prioritize convenience in both discovering discounts and managing their daily expenses.
SWOT
Strength
Strengths include a comprehensive discount directory and user-friendly interface.
Weakness
Weaknesses involve dependence on partnerships and competition.
Opportunity
Opportunities lie in a growing student population and digital payment trends.
Threat
Threats include economic downturn and data security concerns.
MOSCOW
Must-Have
Seamless integration with school ID cards.
Should-Have
Comprehensive discount directory and user-friendly interface.
Could-Have
In-app wallet for additional discounts.
Won’t-Have
Features not directly related to enhancing the student experience.
Ideation
In the ideation phase, we focused on translating insights from the discovery and define phases into practical solutions.
Through brainstorming and iterative design, we explored various user flows and interface concepts, aiming to simplify the student experience and make financial management easier.
The primary goal was to create a seamless and intuitive app that highlights relevant student discounts, while also ensuring ease of use across essential tasks like transportation, dining, and academic purchases.
User Flow
Mood Board
Bank
Library
Restaurant
Central Park
Cafe
Mall at Columbus Circle
Concert Hall
This mood board, inspired by Columbus Circle, highlights key student experiences: exploring the city, managing finances, dining, and entertainment—all essentials for student life near the university.
Logo Symbolism
The "SAVVY" logo combines a location pin and percentage symbol, symbolizing maps and discounts, while the circular design resembles a coin to emphasize savings.
The teal color represents calm and financial stability, aligning with the app’s mission to help students manage finances.
The "U" subtly represents the focus on university students, making the logo a modern, reliable mark for student financial support.
Splash Screen
The onboarding sequence begins with a logo animation, followed by three splash screens that outline Savvy’s features. Users can proceed through the screens with Next or Skip directly to the login screen for a quick start.
Cafe
Restaurant
Club
Music
Movies
Final UI Screens
Reflection
I gained valuable insights into designing solutions that address the unique challenges students face in managing their finances and discovering affordable options in a new city.
Through understanding user needs, I crafted a UI that combines functionality with ease of use, helping students quickly locate discounts and make smarter financial choices.
This project emphasized the importance of a user-centered design approach, as well as the impact of intuitive navigation and visual clarity in enhancing the overall user experience.
Background
Starting college brings excitement and a sense of independence. However, beneath the thrill lies growing responsibility as students face new challenges in managing their lives on their own.
Students quickly realize they need to balance daily tasks like commuting, groceries, meals, and buying study materials. For many, it’s overwhelming, especially when they’re unfamiliar with the city.
With limited budgets, students begin to grasp the importance of saving wherever they can. From food to entertainment, finding student discounts and managing finances becomes essential for sustaining their lifestyle.
Problem Statement
"Students face challenges in managing daily expenses and finding discounts, particularly when adjusting to a new city, making financial management more difficult and overwhelming."
Overview
Savvy is a student-centered app designed to streamline the college experience by offering easy access to exclusive discounts and simplifying day-to-day tasks for students, especially those new to campus life or studying abroad.
My Role
Visual Design | User Interface | User Experience
My Team
Rohit Tulasi (Me), Saumya Christian, Muskan Rathore
Project Type
UI Redesign | UX Design
Tools Used
Figma
Challenge
The challenge was to create a platform that helps students, both local and international, navigate their new environment while addressing their financial struggles.
The app needed to provide a seamless way for students to discover local places offering student discounts, making it easier for them to manage their expenses and explore their new surroundings.
Solution
The solution was to design an intuitive platform that allows students to easily find local businesses offering student discounts.
By integrating user-friendly features like location-based discovery and a simple interface, the app helps students manage their finances while exploring new places in their city.
Case Study
Designing Savvy : Simplifying Student Life with Seamless Discounts and Enhanced User Experience