Case Study
Case Study
Empathy Eats uncovers insights into users' dietary choices and dining habits, focusing on decisions to order in or dine out.
Empathy Eats uncovers insights into users' dietary choices and dining habits, focusing on decisions to order in or dine out.
Empathy Eats uncovers insights into users' dietary choices and dining habits, focusing on decisions to order in or dine out.
Is food a personal choice ?
Is food a personal choice ?
Is food a personal choice ?
Food choices can indeed be highly personal, influenced by factors such as cultural background, dietary restrictions, personal preferences, and health considerations.
Food choices can indeed be highly personal, influenced by factors such as cultural background, dietary restrictions, personal preferences, and health considerations.
Food choices can indeed be highly personal, influenced by factors such as cultural background, dietary restrictions, personal preferences, and health considerations.
Why food is a personal choice?
Why food is a personal choice?
Why food is a personal choice?
What makes food a personal choice?
What makes food a personal choice?
What makes food a personal choice?
Food Allergies and Intolerances:
The prevalence of food allergies and intolerances also contributes to individual food choices. The American Academy of Allergy, Asthma & Immunology states that food allergies affect approximately
32 million Americans, emphasizing the necessity for personalized food choices due to health concerns.
Food Allergies and Intolerances:
The prevalence of food allergies and intolerances also contributes to individual food choices. The American Academy of Allergy, Asthma & Immunology states that food allergies affect approximately
32 million Americans, emphasizing the necessity for personalized food choices due to health concerns.
Consumer Trends:
Reports from market research firms like Mintel and Euromonitor often track changing consumer preferences. They highlight the shift toward plant-based diets, increased interest in organic and sustainable foods, and the influence of ethical considerations on food choices. These trends reflect the personalized nature of food consumption.
Consumer Trends:
Reports from market research firms like Mintel and Euromonitor often track changing consumer preferences. They highlight the shift toward plant-based diets, increased interest in organic and sustainable foods, and the influence of ethical considerations on food choices. These trends reflect the personalized nature of food consumption.
Global Food Habits:
A survey by Ipsos MORI in 2020 highlighted that across 27 countries, 76% of respondents said they enjoy trying new foods from different cultures. This demonstrates the openness and diversity in food choices worldwide.
Global Food Habits:
A survey by Ipsos MORI in 2020 highlighted that across 27 countries, 76% of respondents said they enjoy trying new foods from different cultures. This demonstrates the openness and diversity in food choices worldwide.
Dietary Preferences:
According to a survey conducted by YouGov in 2019, about 37% of Americans reported following a specific diet or eating pattern, such as vegetarian, vegan, gluten-free, or paleo. This indicates the personalization of food choices based on individual beliefs and preferences.
Dietary Preferences:
According to a survey conducted by YouGov in 2019, about 37% of Americans reported following a specific diet or eating pattern, such as vegetarian, vegan, gluten-free, or paleo. This indicates the personalization of food choices based on individual beliefs and preferences.
Dietary Preferences:
According to a survey conducted by YouGov in 2019, about 37% of Americans reported following a specific diet or eating pattern, such as vegetarian, vegan, gluten-free, or paleo. This indicates the personalization of food choices based on individual beliefs
and preferences.
There isn't a single statistic that universally encapsulates food as a personal choice, but various surveys and studies reflect the diversity in food preferences and choices:
There isn't a single statistic that universally encapsulates food as a personal choice, but various surveys and studies reflect the diversity in food preferences and choices:
There isn't a single statistic that universally encapsulates food as a personal choice, but various surveys and studies reflect the diversity in food preferences and choices:
Food allergies in the United States have been a significant health concern, especially among children. Here are some statistics regarding food allergies in the USA:
Food allergies in the United States have been a significant health concern, especially among children. Here are some statistics regarding food allergies in the USA:
Food allergies in the United States have been a significant health concern, especially among children. Here are some statistics regarding food allergies in the USA:
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
Prevalence: According to the Centers for Disease Control and Prevention (CDC), food allergies among children increased from 3.4% in 1997-1999 to 5.1% in 2009-2011. Approximately 32 million Americans, including 26 million adults and 6 million children, are estimated to have food allergies.
Most Common Allergens: The most common food allergens in the United States are peanuts, tree nuts, milk, eggs, soy, wheat, fish, and shellfish. These allergens account for about 90% of allergic reactions to foods.
Childhood Allergies: Children are more prone to food allergies. In a study published by JAMA Network Open in 2019, researchers estimated that nearly 8% of U.S. children have a food allergy. Peanut allergy prevalence among children more than tripled between 1999 and 2017.
Severity and Impact: Food allergies can range from mild to severe, with some causing life-threatening reactions known as anaphylaxis. Anaphylaxis caused by food allergies results in approximately 200,000 emergency department visits per year.
Economic Impact: Food allergies have a significant economic impact. Families often spend extra on allergen-free foods, medical visits, and treatments. A study in JAMA Pediatrics estimated that the cost of childhood food allergies in the United States is around $25 billion annually.
Quality of Life: Food allergies can significantly impact an individual's quality of life, affecting daily activities, social interactions, and mental well-being, especially among children and adolescents.
The Ethnic Foods Market size is estimated at USD 41.96 billion in 2023, and is expected to reach USD 62.60 billion by 2028, growing at a CAGR of 8.33% during the forecast period (2023-2028).
Source: https://www.mordorintelligence.com/industry-reports/ethnic-foods-market
The Ethnic Foods Market size is estimated at USD 41.96 billion in 2023, and is expected to reach USD 62.60 billion by 2028, growing at a CAGR of 8.33% during the forecast period (2023-2028).
Source: https://www.mordorintelligence.com/industry-reports/ethnic-foods-market
The Ethnic Foods Market size is estimated at USD 41.96 billion in 2023, and is expected to reach USD 62.60 billion by 2028, growing at a CAGR of 8.33% during the forecast period (2023-2028).
As shown below, Organic and Plant-based diets arethe most well-known, and most followed, diettrends among consumers; 57% percent ofconsumers are aware of organic diets, with 27%regularly consuming these types of foods. Similarly,54% of consumers are aware of meat alternativeand plant-based diet trends, with a slightly higherfollowing (33%). Interestingly, the top consideredfood trend is neither of these - it’s actually LocallySourced diets that consumers would be most likelyto consider(22%).
As shown below, Organic and Plant-based diets arethe most well-known, and most followed, diettrends among consumers; 57% percent ofconsumers are aware of organic diets, with 27%regularly consuming these types of foods. Similarly,54% of consumers are aware of meat alternativeand plant-based diet trends, with a slightly higherfollowing (33%). Interestingly, the top consideredfood trend is neither of these - it’s actually LocallySourced diets that consumers would be most likelyto consider(22%).
As shown below, Organic and Plant-based diets arethe most well-known, and most followed, diettrends among consumers; 57% percent ofconsumers are aware of organic diets, with 27%regularly consuming these types of foods. Similarly,54% of consumers are aware of meat alternativeand plant-based diet trends, with a slightly higherfollowing (33%). Interestingly, the top consideredfood trend is neither of these - it’s actually LocallySourced diets that consumers would be most likelyto consider(22%).
Empathy Eat
Empathy Eat
Empathy Eat
Problem Statement
There is a need for an innovative mobile application, "Empathy Eat," that caters to users' diverse dietary requirements, health considerations, dietary restrictions, cultural influences, and the desire for meaningful restaurant experiences. This application aims to assist users in making informed dining choices and enhancing their restaurant experiences.
Problem Statement
There is a need for an innovative mobile application, "Empathy Eat," that caters to users' diverse dietary requirements, health considerations, dietary restrictions, cultural influences, and the desire for meaningful restaurant experiences. This application aims to assist users in making informed dining choices and enhancing their restaurant experiences.
Research Objective
Research Objective
Research Objective
Understand user preferences, dietary restrictions, and dining habits.
Explore user attitudes towards various cuisines and dining experiences.
Assess the level of awareness about nutrition, calories, allergies, and diet.
Identify what makes a restaurant experience enjoyable for users.
Gather feedback on the need for a mobile application like "Empathy Eat."
Understand user preferences, dietary restrictions, and dining habits.
Explore user attitudes towards various cuisines and dining experiences.
Assess the level of awareness about nutrition, calories, allergies, and diet.
Identify what makes a restaurant experience enjoyable for users.
Gather feedback on the need for a mobile application like "Empathy Eat."
Understand user preferences, dietary restrictions, and dining habits.
Explore user attitudes towards various cuisines and dining experiences.
Assess the level of awareness about nutrition, calories, allergies, and diet.
Identify what makes a restaurant experience enjoyable for users.
Gather feedback on the need for a mobile application like "Empathy Eat."
Understand user preferences, dietary restrictions, and dining habits.
Explore user attitudes towards various cuisines and dining experiences.
Assess the level of awareness about nutrition, calories, allergies, and diet.
Identify what makes a restaurant experience enjoyable for users.
Gather feedback on the need for a mobile application like "Empathy Eat."
Traditionally Restaurants provides for the mass so the idea is to create a palate to serve the larger group of people. But Food being a personal choice it has to be viewed from the user's experience, empathy plays the role here to make your food more personalized. It might not have been possible a few decades before but in this digital world today where everything is personalized why should food remain behind.
Traditionally Restaurants provides for the mass so the idea is to create a palate to serve the larger group of people. But Food being a personal choice it has to be viewed from the user's experience, empathy plays the role here to make your food more personalized. It might not have been possible a few decades before but in this digital world today where everything is personalized why should food remain behind.
Explore
Explore
Explore
Personalization
Personalization
Personalization
Target Audience
Target Audience
Target Audience
Food Enthusiasts
Health-Conscious Consumers
Cultural Explorers
Sustainability Advocates
Allergy and Dietary
Frequent Diners
People Seeking Novel Experiences
Food Enthusiasts
Health-Conscious Consumers
Cultural Explorers
Sustainability Advocates
Allergy and Dietary
Frequent Diners
People Seeking Novel Experiences
Food Enthusiasts
Health-Conscious Consumers
Cultural Explorers
Sustainability Advocates
Allergy and Dietary
Frequent Diners
People Seeking Novel Experiences
Requirements
Requirements
Requirements
Customizable Filters
Comprehensive Restaurant Database
Detailed Nutritional Information
User Reviews Based on Dietary Needs
Direct Communication Channels
Personalization and Customization
Easy-to-Use Interface
Location-Based Recommendations
Real-Time Updates and Alerts
Integration with Health Apps or Fitness Trackers
Customizable Filters
Comprehensive Restaurant Database
Detailed Nutritional Information
User Reviews Based on Dietary Needs
Direct Communication Channels
Personalization and Customization
Easy-to-Use Interface
Location-Based Recommendations
Real-Time Updates and Alerts
Integration with Health Apps or Fitness Trackers
Customizable Filters
Comprehensive Restaurant Database
Detailed Nutritional Information
User Reviews Based on Dietary Needs
Direct Communication Channels
Personalization and Customization
Easy-to-Use Interface
Location-Based Recommendations
Real-Time Updates and Alerts
Integration with Health Apps or Fitness Trackers
What would the app do that the existing competition is not doing?
What would the app do that the existing competition is not doing?
What would the app do that the existing competition is not doing?
Comparative Analysis
Comparative Analysis
Comparative Analysis
Food Delivery Market Share
Food Delivery Market Share
Food Delivery Market Share
DoorDash: 59%
Uber Eats: 24%
Grubhub: 14%
Postmates: 3%
Other apps: 1%
DoorDash claimed a 57% market share of US food delivery services in May 2021
DoorDash claimed a 57% market share of US food delivery services in May 2021
DoorDash claimed a 57% market share of US food delivery services in May 2021
57%
57%
DoorDash
Service Area: DoorDash operates in more than 4,000 cities across the United States, Canada, and Australia, offering a wide reaching service network.
DoorDash
Service Area: DoorDash operates in more than 4,000 cities across the United States, Canada, and Australia, offering a wide reaching service network.
Grubhub
Service Area: Grubhub operates in over 4,000 cities across the United States, serving a wide geographic area.
Grubhub
Service Area: Grubhub operates in over 4,000 cities across the United States, serving a wide geographic area.
DoorDash
Service Area: DoorDash operates in more than 4,000 cities across the United States, Canada, and Australia, offering a wide reaching service network.
Grubhub
Service Area: Grubhub operates in over 4,000 cities across the United States, serving a wide geographic area.
Partnerships: It has partnerships with a diverse range of restaurants, including national chains and local eateries, providing extensive options to users.
Partnerships: It has partnerships with a diverse range of restaurants, including national chains and local eateries, providing extensive options to users.
Partnerships: It partners with a vast number of restaurants, focusing on local eateries, giving users access to a broad array of food options.
Partnerships: It partners with a vast number of restaurants, focusing on local eateries, giving users access to a broad array of food options.
Partnerships: It has partnerships with a diverse range of restaurants, including national chains and local eateries, providing extensive options to users.
Partnerships: It partners with a vast number of restaurants, focusing on local eateries, giving users access to a broad array of food options.
Delivery Fees: DoorDash's delivery fees are typically dynamic, varying based on factors like distance, demand, and restaurant preferences. It offers a subscription service, DashPass, for frequent users to save on delivery fees.
Delivery Fees: DoorDash's delivery fees are typically dynamic, varying based on factors like distance, demand, and restaurant preferences. It offers a subscription service, DashPass, for frequent users to save on delivery fees.
Delivery Fees: Grubhub's delivery fees are typically fixed or based on the restaurant and location. It also has a subscription service, Grubhub+, offering free delivery and other benefits for a monthly fee.
Delivery Fees: Grubhub's delivery fees are typically fixed or based on the restaurant and location. It also has a subscription service, Grubhub+, offering free delivery and other benefits for a monthly fee.
Delivery Fees: DoorDash's delivery fees are typically dynamic, varying based on factors like distance, demand, and restaurant preferences. It offers a subscription service, DashPass, for frequent users to save on delivery fees.
Delivery Fees: Grubhub's delivery fees are typically fixed or based on the restaurant and location. It also has a subscription service, Grubhub+, offering free delivery and other benefits for a monthly fee.
Features: The app provides real-time tracking of orders, scheduled deliveries, and contactless delivery options. It also has a rating system and user reviews for restaurants.
Features: The app provides real-time tracking of orders, scheduled deliveries, and contactless delivery options. It also has a rating system and user reviews for restaurants.
Features: Grubhub offers features like pre-ordering, scheduled deliveries, and in-app restaurant rewards. It includes user reviews and ratings for restaurants, along with filters for dietary preferences.
Features: Grubhub offers features like pre-ordering, scheduled deliveries, and in-app restaurant rewards. It includes user reviews and ratings for restaurants, along with filters for dietary preferences.
Features: The app provides real-time tracking of orders, scheduled deliveries, and contactless delivery options. It also has a rating system and user reviews for restaurants.
Features: Grubhub offers features like pre-ordering, scheduled deliveries, and in-app restaurant rewards. It includes user reviews and ratings for restaurants, along with filters for dietary preferences.
Promotions and Discounts: DoorDash frequently offers discounts, promotions, and deals for users, encouraging repeat orders.
Promotions and Discounts: DoorDash frequently offers discounts, promotions, and deals for users, encouraging repeat orders.
Promotions and Discounts: Grubhub offers occasional discounts, promotions, and deals for users, incentivizing repeat orders and user engagement.
Promotions and Discounts: Grubhub offers occasional discounts, promotions, and deals for users, incentivizing repeat orders and user engagement.
Promotions and Discounts: DoorDash frequently offers discounts, promotions, and deals for users, encouraging repeat orders.
Promotions and Discounts: Grubhub offers occasional discounts, promotions, and deals for users, incentivizing repeat orders and user engagement.
Revised Requirements
Revised Requirements
Empathy Eats with Personalization On/Off Button:
Comprehensive User Profiles:
Empathy Eats allows users to create detailed profiles, inputting dietary preferences, allergies, and favorite cuisines. The on/off button grants users control over receiving personalized recommendations.
Advanced Filtering and Customization: The app offers extensive filtering options for dietary restrictions, calorie preferences, and ingredient dislikes. Users opting for personalization receive AI driven suggestions, while those with it turned off receive more generalized options.
Comprehensive User Profiles:
Empathy Eats allows users to create detailed profiles, inputting dietary preferences, allergies, and favorite cuisines. The on/off button grants users control over receiving personalized recommendations.
Advanced Filtering and Customization: The app offers extensive filtering options for dietary restrictions, calorie preferences, and ingredient dislikes. Users opting for personalization receive AI driven suggestions, while those with it turned off receive more generalized options.
AI-Powered Recommendations:
Users opting for personalization benefit from AI-driven meal suggestions based on order history and preferences. The on/off button allows them to switch between tailored recommendations and a broader selection.
Real-Time Alerts and Feedback Integration:
Empathy Eats provides real-time notifications for new menu additions or promotions. The feedback loop refines personalization for users who opt in, improving future recommendations.
AI-Powered Recommendations:
Users opting for personalization benefit from AI-driven meal suggestions based on order history and preferences. The on/off button allows them to switch between tailored recommendations and a broader selection.
Real-Time Alerts and Feedback Integration:
Empathy Eats provides real-time notifications for new menu additions or promotions. The feedback loop refines personalization for users who opt in, improving future recommendations.
Revised Requirements
Empathy Eats with Personalization On/Off Button:
Comprehensive User Profiles:
Empathy Eats allows users to create detailed profiles, inputting dietary preferences, allergies, and favorite cuisines. The on/off button grants users control over receiving personalized recommendations.
Advanced Filtering and Customization: The app offers extensive filtering options for dietary restrictions, calorie preferences, and ingredient dislikes. Users opting for personalization receive AI driven suggestions, while those with it turned off receive more generalized options.
AI-Powered Recommendations:
Users opting for personalization benefit from AI-driven meal suggestions based on order history and preferences. The on/off button allows them to switch between tailored recommendations and a broader selection.
Real-Time Alerts and Feedback Integration:
Empathy Eats provides real-time notifications for new menu additions or promotions. The feedback loop refines personalization for users who opt in, improving future recommendations.
SWEEPR's 7 Principles of Personalization
SWEEPR's 7 Principles of Personalization
SWEEPR's 7 Principles of Personalization
Interviews and Survey
Persona
Interviews and Survey
Persona
Interviews and Survey
Persona
Secondary Research
Scenario Mapping
Secondary Research
Scenario Mapping
Secondary Research
Scenario Mapping
Feedback
Mental Model
Feedback
Mental Model
Feedback
Mental Model
User Surveys
User Surveys
User Surveys
Sample Size: 18 users
Demographics: Diverse representation, including different age groups, cultural backgrounds, dietary restrictions, and health considerations.
Objective: Gather quantitative data on user dietary preferences, dining habits, and awareness of nutrition and allergies. Assess user receptiveness to the concept of "Empathy Eat."
Sample Size: 18 users
Demographics: Diverse representation, including different age groups, cultural backgrounds, dietary restrictions, and health considerations.
Objective: Gather quantitative data on user dietary preferences, dining habits, and awareness of nutrition and allergies. Assess user receptiveness to the concept of "Empathy Eat."
Highlights
Highlights
Highlights
Age group that orders food online the most – 18 TO 25
Age group that orders food online the most – 18 TO 25
Age group that orders food online the most – 18 TO 25
They like to go to restaurants occasionally mostly with friends and family.
They like to go to restaurants occasionally mostly with friends and family.
They like to go to restaurants occasionally mostly with friends and family.
50 Percent of the population either goes to a restaurant or orders food online
50 Percent of the population either goes to a restaurant or orders food online
50 Percent of the population either goes to a restaurant or orders food online
Food is the number one priority over service and ambience
Food is the number one priority over service and ambience
Food is the number one priority over service and ambience
Want the restaurant be aware of dietary restrictions
Want the restaurant be aware of dietary restrictions
Want the restaurant be aware of dietary restrictions
Listen
Listen
Listen
User Interview
User Interview
User Interview
Based on the interview with Dennis, several key insights and conclusions can be drawn:
Based on the interview with Dennis, several key insights and conclusions can be drawn:
Based on the interview with Dennis, several key insights and conclusions can be drawn:
Consideration for Dietary Restrictions:
While Dennis personally doesn't have dietary restrictions or allergies, he recognizes the importance of accommodating friends who do. This emphasizes the necessity for an app like "Empathy Eat" to provide options for users with dietary needs.
Exploration of Diverse Cuisines:
Users like Dennis enjoy exploring diverse cuisines, and this is a significant factor in their dining choices. The app should promote cultural diversity and offer a variety of restaurant options.
Diverse Dining Habits:
Users like Dennis have diverse dining habits, often influenced by work schedules and social activities. This diversity highlights the need for a flexible dining app like "Empathy Eat" that can cater to various preferences.
Awareness of Nutritional Information:
Dennis acknowledges the significance of providing detailed nutritional information, especially for users with dietary restrictions or allergies. The app should incorporate this feature to enhance user confidence and safety.
Consideration for Dietary Restrictions:
While Dennis personally doesn't have dietary restrictions or allergies, he recognizes the importance of accommodating friends who do. This emphasizes the necessity for an app like "Empathy Eat" to provide options for users with dietary needs.
Exploration of Diverse Cuisines:
Users like Dennis enjoy exploring diverse cuisines, and this is a significant factor in their dining choices. The app should promote cultural diversity and offer a variety of restaurant options.
Diverse Dining Habits:
Users like Dennis have diverse dining habits, often influenced by work schedules and social activities. This diversity highlights the need for a flexible dining app like "Empathy Eat" that can cater to various preferences.
Awareness of Nutritional Information:
Dennis acknowledges the significance of providing detailed nutritional information, especially for users with dietary restrictions or allergies. The app should incorporate this feature to enhance user confidence and safety.
Reviews
Reviews
Reviews
Location Specific
Location Specific
Location Specific
Recommendations
Recommendations
Recommendations
Filter
Filter
Filter
Ratings
Ratings
Ratings
Importance of Recommendations:
Dennis often relies on recommendations from friends and online communities when choosing a restaurant. This suggests the potential for a community-driven aspect in the app, allowing users to share and access recommendations.
User Review Behavior:
Dennis, like many users, tends to leave positive reviews when impressed with a restaurant but refrains from negative reviews. This emphasizes the need for a user-friendly review system that encourages positive feedback.
Success Factors for "Empathy Eat":
The success of "Empathy Eat" will depend on its ability to provide accurate and up-to-date information, a user-friendly interface, a community-driven aspect for recommendations, and an emphasis on customization to cater to diverse.
Factors Impacting Dining Experience:
Elements like friendly staff, food quality, and ambiance have a significant impact on the over all dining experience. This underlines the importance of providing users with tools to find restaurants that align with these preferences.
Importance of Recommendations:
Dennis often relies on recommendations from friends and online communities when choosing a restaurant. This suggests the potential for a community-driven aspect in the app, allowing users to share and access recommendations.
User Review Behavior:
Dennis, like many users, tends to leave positive reviews when impressed with a restaurant but refrains from negative reviews. This emphasizes the need for a user-friendly review system that encourages positive feedback.
Success Factors for "Empathy Eat":
The success of "Empathy Eat" will depend on its ability to provide accurate and up-to-date information, a user-friendly interface, a community-driven aspect for recommendations, and an emphasis on customization to cater to diverse.
Factors Impacting Dining Experience:
Elements like friendly staff, food quality, and ambiance have a significant impact on the over all dining experience. This underlines the importance of providing users with tools to find restaurants that align with these preferences.
Importance of Recommendations:
Dennis often relies on recommendations from friends and online communities when choosing a restaurant. This suggests the potential for a community-driven aspect in the app, allowing users to share and access recommendations.
User Review Behavior:
Dennis, like many users, tends to leave positive reviews when impressed with a restaurant but refrains from negative reviews. This emphasizes the need for a user-friendly review system that encourages positive feedback.
Success Factors for "Empathy Eat":
The success of "Empathy Eat" will depend on its ability to provide accurate and up-to-date information, a user-friendly interface, a community-driven aspect for recommendations, and an emphasis on customization to cater to diverse.
Factors Impacting Dining Experience:
Elements like friendly staff, food quality, and ambiance have a significant impact on the over all dining experience. This underlines the importance of providing users with tools to find restaurants that align with these preferences.
Consideration for Dietary Restrictions:
While Dennis personally doesn't have dietary restrictions or allergies, he recognizes the importance of accommodating friends who do. This emphasizes the necessity for an app like "Empathy Eat" to provide options for users with dietary needs.
Exploration of Diverse Cuisines:
Users like Dennis enjoy exploring diverse cuisines, and this is a significant factor in their dining choices. The app should promote cultural diversity and offer a variety of restaurant options.
Diverse Dining Habits:
Users like Dennis have diverse dining habits, often influenced by work schedules and social activities. This diversity highlights the need for a flexible dining app like "Empathy Eat" that can cater to various preferences.
Awareness of Nutritional Information:
Dennis acknowledges the significance of providing detailed nutritional information, especially for users with dietary restrictions or allergies. The app should incorporate this feature to enhance user confidence and safety.
Personas
Personas
Personas
Cost Effective
Cost Effective
Cost Effective
Ambience
Ambience
Ambience
Health -Thyroid
Health -Thyroid
Health -Thyroid
Conscious
Conscious
Conscious
Explore
Explore
Explore
Ambience
Ambience
Ambience
Service
Service
Service
Avoids Diary
Avoids Diary
Avoids Diary
Cleanliness
Cleanliness
Cleanliness
Various Cusines
Various Cusines
Various Cusines
Mental Model
Mental Model
Mental Model
Explore: Users look for what to eat, restaurant options, cuisines to try, and order types. Key concerns: nearby restaurants, discounts, comparing prices, and restaurant ambiance.
Explore: Users look for what to eat, restaurant options, cuisines to try, and order types. Key concerns: nearby restaurants, discounts, comparing prices, and restaurant ambiance.
Explore: Users look for what to eat, restaurant options, cuisines to try, and order types. Key concerns: nearby restaurants, discounts, comparing prices, and restaurant ambiance.
Decide: Focuses on personalized suggestions, dietary restrictions, ingredient info, and cuisine preferences. Users want to get suggestions, save favorites, and compare prices.
Decide: Focuses on personalized suggestions, dietary restrictions, ingredient info, and cuisine preferences. Users want to get suggestions, save favorites, and compare prices.
Decide: Focuses on personalized suggestions, dietary restrictions, ingredient info, and cuisine preferences. Users want to get suggestions, save favorites, and compare prices.
Order: Users inquire about fast orders, tracking preparation, booking tables, and reviewing past orders. They need assurance on order status, preparation, and delivery times.
Order: Users inquire about fast orders, tracking preparation, booking tables, and reviewing past orders. They need assurance on order status, preparation, and delivery times.
Order: Users inquire about fast orders, tracking preparation, booking tables, and reviewing past orders. They need assurance on order status, preparation, and delivery times.
Expert Interview
Expert Interview
Saumya Patel
Age: 28
Location: Atlanta
Occupation: Works at COX Enterprises
Lifestyle: Single, living alone for last 3 years, travels.
Interests: Food enthusiast, health-conscious, enjoys gym, hardworking, loves meeting new people.
Age: 28
Location: Atlanta
Occupation: Works at COX Enterprises
Lifestyle: Single, living alone for last 3 years, travels.
Interests: Food enthusiast, health-conscious, enjoys gym, hardworking, loves meeting new people.
Can you describe your typical dining habits? Do you prefer dining out, ordering in, or cooking at home? Why?
Ah, dining—it's a mix for me! I love the buzz of dining out, trying new spots, meeting people. But there's something therapeutic about cooking at home, you know? It's my creative time, plus can whip up healthy meals that match my vibe.
Can you describe your typical dining habits? Do you prefer dining out, ordering in, or cooking at home? Why?
Ah, dining—it's a mix for me! I love the buzz of dining out, trying new spots, meeting people. But there's something therapeutic about cooking at home, you know? It's my creative time, plus can whip up healthy meals that match my vibe.
Can you describe your typical dining habits? Do you prefer dining out, ordering in, or cooking at home? Why?
Ah, dining—it's a mix for me! I love the buzz of dining out, trying new spots, meeting people. But there's something therapeutic about cooking at home, you know? It's my creative time, plus can whip up healthy meals that match my vibe.
When dining at a restaurant, what factors contribute most to your overall experience? Can you share a memorable positive experience?
Oh, it's all about the vibes, good service, and authentic flavors! There was this Thai place with killer green curry—authentic and aromatic. The vibe and the taste made it stick in my memory.
When dining at a restaurant, what factors contribute most to your overall experience? Can you share a memorable positive experience?
Oh, it's all about the vibes, good service, and authentic flavors! There was this Thai place with killer green curry—authentic and aromatic. The vibe and the taste made it stick in my memory.
When dining at a restaurant, what factors contribute most to your overall experience? Can you share a memorable positive experience?
Oh, it's all about the vibes, good service, and authentic flavors! There was this Thai place with killer green curry—authentic and aromatic. The vibe and the taste made it stick in my memory.
Are there specific dietary restrictions or allergies that you consider when choosing a restaurant or meal? How do you typically handle these considerations?
I'm big on healthy eats but thankfully no major restrictions. I'm all about balance and look for spots with good healthy options or places that can tweak dishes to suit different needs.
Are there specific dietary restrictions or allergies that you consider when choosing a restaurant or meal? How do you typically handle these considerations?
I'm big on healthy eats but thankfully no major restrictions. I'm all about balance and look for spots with good healthy options or places that can tweak dishes to suit different needs.
Are there specific dietary restrictions or allergies that you consider when choosing a restaurant or meal? How do you typically handle these considerations?
I'm big on healthy eats but thankfully no major restrictions. I'm all about balance and look for spots with good healthy options or places that can tweak dishes to suit different needs.
How important is it for you to have access to detailed nutritional information when dining at a restaurant? What information do you typically seek?
I'm more into the overall balance than the nitty-gritty of nutrition labels. Just knowing the ingredients and healthier cooking methods is cool for me.
How important is it for you to have access to detailed nutritional information when dining at a restaurant? What information do you typically seek?
I'm more into the overall balance than the nitty-gritty of nutrition labels. Just knowing the ingredients and healthier cooking methods is cool for me.
How important is it for you to have access to detailed nutritional information when dining at a restaurant? What information do you typically seek?
I'm more into the overall balance than the nitty-gritty of nutrition labels. Just knowing the ingredients and healthier cooking methods is cool for me.
Do you often explore different cuisines, or do you have particular favorites? Can you recall a recent memorable meal from a specific cuisine?
Oh yeah, I'm all about trying new flavors! Had this killer Greek salad with grilled chicken—fresh and flavorful, totally hit the spot.
Do you often explore different cuisines, or do you have particular favorites? Can you recall a recent memorable meal from a specific cuisine?
Oh yeah, I'm all about trying new flavors! Had this killer Greek salad with grilled chicken—fresh and flavorful, totally hit the spot.
Do you often explore different cuisines, or do you have particular favorites? Can you recall a recent memorable meal from a specific cuisine?
Oh yeah, I'm all about trying new flavors! Had this killer Greek salad with grilled chicken—fresh and flavorful, totally hit the spot.
When dining out, do you prioritize trying local or culturally diverse dishes? What factors influence your decision in this regard?
I'm torn between local specials and diverse dishes—love them both! Authenticity and flavor authenticity play a huge part in my choice.
When dining out, do you prioritize trying local or culturally diverse dishes? What factors influence your decision in this regard?
I'm torn between local specials and diverse dishes—love them both! Authenticity and flavor authenticity play a huge part in my choice.
When dining out, do you prioritize trying local or culturally diverse dishes? What factors influence your decision in this regard?
I'm torn between local specials and diverse dishes—love them both! Authenticity and flavor authenticity play a huge part in my choice.
How do you currently address the issue of finding restaurants that align with your dietary preferences or restrictions?
Online platforms and reviews are my go-to's. Also, connections with other foodies often lead me to spots with options that match different tastes.
How do you currently address the issue of finding restaurants that align with your dietary preferences or restrictions?
Online platforms and reviews are my go-to's. Also, connections with other foodies often lead me to spots with options that match different tastes.
How do you currently address the issue of finding restaurants that align with your dietary preferences or restrictions?
Online platforms and reviews are my go-to's. Also, connections with other foodies often lead me to spots with options that match different tastes.
Have you ever had a negative dining experience due to a lack of information about a restaurant's menu or its ability to accommodate your dietary needs? Can you describe it?
Luckily, not majorly. But those times with vague menu descriptions made it tricky to know if certain dishes matched my healthy vibes.
Have you ever had a negative dining experience due to a lack of information about a restaurant's menu or its ability to accommodate your dietary needs? Can you describe it?
Luckily, not majorly. But those times with vague menu descriptions made it tricky to know if certain dishes matched my healthy vibes.
Have you ever had a negative dining experience due to a lack of information about a restaurant's menu or its ability to accommodate your dietary needs? Can you describe it?
Luckily, not majorly. But those times with vague menu descriptions made it tricky to know if certain dishes matched my healthy vibes.
Imagine a mobile app like "Empathy Eat" that provides information on restaurant menus, nutrition, and the ability to customize dishes based on dietary preferences. How do you think this app could enhance your dining experiences?
That'd be a game-changer! Customizable filters, nutrition details, and the chance to tweak dishes—simplify dining and ensure a more personalized experience.
Imagine a mobile app like "Empathy Eat" that provides information on restaurant menus, nutrition, and the ability to customize dishes based on dietary preferences. How do you think this app could enhance your dining experiences?
That'd be a game-changer! Customizable filters, nutrition details, and the chance to tweak dishes—simplify dining and ensure a more personalized experience.
Imagine a mobile app like "Empathy Eat" that provides information on restaurant menus, nutrition, and the ability to customize dishes based on dietary preferences. How do you think this app could enhance your dining experiences?
That'd be a game-changer! Customizable filters, nutrition details, and the chance to tweak dishes—simplify dining and ensure a more personalized experience.
What features or tools do you believe would be essential in an app like "Empathy Eat" to assist you in making dining decisions?
Customizable filters, solid nutritional info, user reviews on specific needs, and easy peasy communication with the restaurant would be awesome.
What features or tools do you believe would be essential in an app like "Empathy Eat" to assist you in making dining decisions?
Customizable filters, solid nutritional info, user reviews on specific needs, and easy peasy communication with the restaurant would be awesome.
What features or tools do you believe would be essential in an app like "Empathy Eat" to assist you in making dining decisions?
Customizable filters, solid nutritional info, user reviews on specific needs, and easy peasy communication with the restaurant would be awesome.
Are you inclined to review or rate restaurants after your dining experiences? If so, what factors influence your reviews or ratings?
Absolutely! Authenticity, flavor, service, and how they cater to different tastes—these factors shape my reviews and reflect my overall experience.
Are you inclined to review or rate restaurants after your dining experiences? If so, what factors influence your reviews or ratings?
Absolutely! Authenticity, flavor, service, and how they cater to different tastes—these factors shape my reviews and reflect my overall experience.
Are you inclined to review or rate restaurants after your dining experiences? If so, what factors influence your reviews or ratings?
Absolutely! Authenticity, flavor, service, and how they cater to different tastes—these factors shape my reviews and reflect my overall experience.
In your opinion, what would be the key factors that could make or break the success of an app like "Empathy Eat" in assisting users like yourself with their dining choices?
Keeping it real and easy to use! Accuracy, loads of restaurant options, detailed nutrition, and easy communication—now that's a game-changer for us with diverse dining needs!
In your opinion, what would be the key factors that could make or break the success of an app like "Empathy Eat" in assisting users like yourself with their dining choices?
Keeping it real and easy to use! Accuracy, loads of restaurant options, detailed nutrition, and easy communication—now that's a game-changer for us with diverse dining needs!
In your opinion, what would be the key factors that could make or break the success of an app like "Empathy Eat" in assisting users like yourself with their dining choices?
Keeping it real and easy to use! Accuracy, loads of restaurant options, detailed nutrition, and easy communication—now that's a game-changer for us with diverse dining needs!
Conclusion
Conclusion
Conclusion
After conducting user interviews, surveys, and usertesting focused on the personalization feature withinEmpathy Eats, several conclusions emerge regardingthe impact of personalization on the app:
After conducting user interviews, surveys, and usertesting focused on the personalization feature withinEmpathy Eats, several conclusions emerge regardingthe impact of personalization on the app:
After conducting user interviews, surveys, and usertesting focused on the personalization feature withinEmpathy Eats, several conclusions emerge regardingthe impact of personalization on the app:
User Preferences and Control:
The inclusion of a personalization on/off button has resonated positively with users. It empowers them to curate their dining experience based on their preferences, providing a sense of control over the level of tailored recommendations they receive.
User Preferences and Control:
The inclusion of a personalization on/off button has resonated positively with users. It empowers them to curate their dining experience based on their preferences, providing a sense of control over the level of tailored recommendations they receive.
User Preferences and Control:
The inclusion of a personalization on/off button has resonated positively with users. It empowers them to curate their dining experience based on their preferences, providing a sense of control over the level of tailored recommendations they receive.
Enhanced User Experience:
Users who engaged with the personalized recommendations expressed higher satisfaction with the app's ability to suggest meals aligned with their tastes, dietary needs, and past ordering behavior. This feature significantly improved their overall experience, making the app more user-centric.
Enhanced User Experience:
Users who engaged with the personalized recommendations expressed higher satisfaction with the app's ability to suggest meals aligned with their tastes, dietary needs, and past ordering behavior. This feature significantly improved their overall experience, making the app more user-centric.
Enhanced User Experience:
Users who engaged with the personalized recommendations expressed higher satisfaction with the app's ability to suggest meals aligned with their tastes, dietary needs, and past ordering behavior. This feature significantly improved their overall experience, making the app more user-centric.
Diverse User Base:
The personalization toggle accommodated a diverse user base, catering to those seeking specific recommendations tailored to their preferences and others preferring a broader array of options or exploring new cuisines.
Diverse User Base:
The personalization toggle accommodated a diverse user base, catering to those seeking specific recommendations tailored to their preferences and others preferring a broader array of options or exploring new cuisines.
Diverse User Base:
The personalization toggle accommodated a diverse user base, catering to those seeking specific recommendations tailored to their preferences and others preferring a broader array of options or exploring new cuisines.
Improved Engagement and Retention:
This suggests that personalization positively impacts user retention and loyalty.
Improved Engagement and Retention:
This suggests that personalization positively impacts user retention and loyalty.
Improved Engagement and Retention:
This suggests that personalization positively impacts user retention and loyalty.
Feedback and Iterative Improvements:
Users appreciated the option but desired further refinement in the algorithm to enhance the accuracy of suggestions and broader coverage of cuisines.
Feedback and Iterative Improvements:
Users appreciated the option but desired further refinement in the algorithm to enhance the accuracy of suggestions and broader coverage of cuisines.
Feedback and Iterative Improvements:
Users appreciated the option but desired further refinement in the algorithm to enhance the accuracy of suggestions and broader coverage of cuisines.
Competitive Edge:
The personalization feature emerged as a key differentiator, setting Empathy Eats apart from competitors like DoorDash and Grubhub. Users valued the choice and control offered, positioning the app as more user-centric and accommodating diverse preferences.
Competitive Edge:
The personalization feature emerged as a key differentiator, setting Empathy Eats apart from competitors like DoorDash and Grubhub. Users valued the choice and control offered, positioning the app as more user-centric and accommodating diverse preferences.
Competitive Edge:
The personalization feature emerged as a key differentiator, setting Empathy Eats apart from competitors like DoorDash and Grubhub. Users valued the choice and control offered, positioning the app as more user-centric and accommodating diverse preferences.
User Education and Awareness:
Some users initially overlooked or misunderstood the toggle's functionality. Further education and intuitive placement of the feature in the app's interface could improve user awareness and utilization.
User Education and Awareness:
Some users initially overlooked or misunderstood the toggle's functionality. Further education and intuitive placement of the feature in the app's interface could improve user awareness and utilization.
User Education and Awareness:
Some users initially overlooked or misunderstood the toggle's functionality. Further education and intuitive placement of the feature in the app's interface could improve user awareness and utilization.
Balancing Personalization and Privacy:
Users appreciated the personalization but expressed concerns about data privacy. Highlighting the app's commitment to privacy and transparent data usage could alleviate these concerns.
Balancing Personalization and Privacy:
Users appreciated the personalization but expressed concerns about data privacy. Highlighting the app's commitment to privacy and transparent data usage could alleviate these concerns.
Balancing Personalization and Privacy:
Users appreciated the personalization but expressed concerns about data privacy. Highlighting the app's commitment to privacy and transparent data usage could alleviate these concerns.
R T Designs
Thank you for your interest in my work!
Navigation
Work
Home
About
R T Designs
Thank you for your interest in my work!
Navigation
Work
Home
About
Thank you for your interest in my work!
R T Designs
Navigation
Work
Home
About
Previous Project
Gravity Sketch
Enhancing the onboarding UI of a VR app to improve accessibility and engagement.
Previous Project
Gravity Sketch
Previous Project
Gravity Sketch
Enhancing the onboarding UI of a VR app to improve accessibility and engagement.